martedì 16 maggio 2017

Justerini & Brooks

Justerini & Brooks

From Wikipedia, the free encyclopedia
Justerini & Brooks Ltd.
IndustryManufacturing and distillation of liquors and wine
HeadquartersLondon, United Kingdom
ProductsDistilled and blended liquors, wine
Founded in 1749, Justerini & Brooks Ltd. (J&B) is a fine wine and spirits merchant who have been supplying to every British monarch [1] since the Coronation of King George III in 1761. Today, Justerini & Brooks sell to restaurants, hotels and private individuals.[2] Whilst also representing leading winemakers and Chateaux including: Domaine du Comte Liger Belair from La RomanéePétrus (wine)Château Lafleur, Bruno Clair, Didier DagueneauWeingut Joh. Jos. Prüm, Domaine Weinbach, Altare in Barolo to name a few.
It is also known for developing the J&B Rare blended Scotch whisky. The company is owned by multinational Diageo plc.[3]


J&B Rare Blend, the standard J&B whisky brand, is a blend of forty-two Scottish malt and grain whiskies. It has an ABV of 40%. Single malts KnockandoAuchroisk and Glen Spey are at its heart.[4] In terms of flavour, its closest competitor is Cutty Sark.[5]
Furthermore, J&B's portfolio includes:
  • J&B Reserve 15-year-old
  • Jet 12-year-old
  • Exception (a pure malt limited to France)
It is aimed mainly for the export market and is available in a few different variants in EuropeAmerica and Korea among other places. The company, originally called Johnson & Justerini, was founded in 1749 in the City of London delivering fine wine and spirits to various aristocratic households, as well as supplying King George III. In 1831, Johnson & Justerini was bought by Alfred Brooks and renamed Justerini & Brooks.


Justerini & Brooks
In 1749, Giacomo Justerini (or Giustarini) from Bologna, fell in love with an opera singer and followed her to London, bringing with him a number of recipes for liqueurs created by his uncle, who was a distiller. He found an English partner, George Johnson, and together they set up as wine merchants. In 1760, Justerini returned to his native land after selling the business to Johnson. That same year, King George III honoured the firm with the first of its eight Royal Warrants.[6]
In 1831, the business was bought by Alfred Brooks, a gentleman of means - it was said that his St John's Wood gardens were sufficiently large to include a snipe shoot. The firm became Justerini & Brooks, and its headquarters were established in Regent's ParkCharles Dickens was an early customer.[7]
Seeing the potential of blended whisky, J&B was one of the first London spirits merchants to buy up stocks of mature malt whisky and create its own "house" blend. This was named Club (and is still available from J&B's shops in St. James's Street, London and Alva Street, Edinburgh). During Prohibition the company was promoting a brand they had created specifically for the American market, J&B Rare, and when Prohibition came to an end in 1933, their activities began to pay dividends in and around New York City.
In the early 1950s J&B merged with another company to form United Wine Traders. In 1962, UWT merged with gin producer W&A Gilbey to form International Distillers & Vintners. In 1963 bottling of J&B was carried out at the Strathleven Bonded Warehouse plant in Dumbarton, opened by Edward Heath, helping J&B win six Queens awards for export.
IDV became part of Grand Metropolitan in 1972, that merged with Guinness to become Diageo. Bottling was moved in 2000. Today J&B is the second best selling blended whisky in the world, after Johnnie Walker.


J&B is authorized to be commercialized in:


  1. Jump up^ "Royal Warrant Holders Association". Retrieved 2016-09-13.
  2. Jump up^ "Wines". Retrieved 2013-08-20.
  3. Jump up^ "Diageo Brands". Retrieved 2016-09-13.
  4. Jump up^ Great Whiskies. Dorling Kindersley. 2011. p. 196. ISBN 978-1-4053-6018-0.
  5. Jump up^ Whisky Opus. Dorling Kindersley. 2012. p. 66. ISBN 978-1-4093-7580-7.
  6. Jump up^ "Justerini and Brooks Whisky". Master of Malt. Retrieved 2013-08-20.
  7. Jump up^ "Justerini & Brooks - Our Royal Warrants". Retrieved 2013-08-20.

External links[edit]

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